The Verizon, which has bought the Yahoo and AOL has confirmed that they’ve completed all official formalities of acquisition of Yahoo. The Verizon bought Yahoo for $4.48 Billion and now completed the entire procurement process. The company has merged the Yahoo and AOL into a newly formed subsidiary, which is named as the “Oath.” The Verizon is the largest home Internet and Telecom service provider in the United States of America.
As the Verizon has bought the AOL and Yahoo, their aim is to target the advertising industry. The company has formed the Oath, which is the new subsidiary, which will house more than five technological brands, that’ll engage with more than billion people who are online in the world. The company has serious ambitions to target those billion individuals with the help of Oath. The Yahoo has roughly one billion registered users at the time of sale, which makes it the biggest partner in the Oath.
As the Verizon is the largest wireless carrier in the United States of America, they can use their customers browsing history for the advertising purposes with Yahoo/AOL advertising platform. With the Help of Yahoo/AOL advertising platform and the other brands that will deal with more than billion people over the world, the Verizon can accurately find their advertising targets. The Verizon can freely look into the browsing history of their subscribers because the American President Donald Trump has removed the rules, which prevent telecom companies from accessing browser history of their customers for advertising purposes.
Verizon said Oath would “continue to build the industry’s most advanced and open advertising technology solutions, with brands such as One by AOL that span across mobile, video, search, native and programmatic ads.”
The Former AOL CEO Tim Armstrong will lead the Oath as the new CEO, while Yahoo CEO Marissa Mayer has already stepped down from the company with $23 severance package and $187 million in stock compensation.