Time Warner CEO elucidates AT&T affiliation required to participate with internet titans like Google and Facebook. Time Warner Chief Executive Jeff Bewkes old Judge Richard Leon, who will determine if the $84.5 billion deal, may proceed and that the US justice Department was mistaken to pronounce that AT&T would be unwilling to license Time Warner’s TV and movie content to competitors engendering black outs so as to garner new customers to AT&T subsidiary DirecTV.
Bewkes, who has been CEO for more than 10 years said that it is absurd, if our channels are not in delivery we squander lots of money. He also said that one percent, less than one percent, and maybe two percent of benefactors would eliminate their pay TV subscription due to the blackout beneath the 12 percent approximated by an economist for the government who corroborated earlier in the trial.
Bewkes debated it was in Time Warner’s concern commercially to license its television channels which span from movies to CNN to sports, chiefly online. He said that Time Warner had been obstructed in imagining and advertising because it does not possess granular information about viewers held by pay TV and internet companies. He added that with digital advertising Chevrolet, for example, can aim at car ads to the target audience who would prefer buying a car.
AT&T declared that the chief interest of possessing Time Warner is that it can capture data about its 141 million US wireless subscribers and 25 million video subscribers and join it with Time Warner’s programming to sanction advertisers to aim TV ads.